Watch the video –

We had the amazing opportunity of collaborating with both B-Center dancers and Vog’Art wheels of Annecy/Chambéry, France. The brief was very broad and required product shots, syncopated dance editing, special effects and to feature various sections of the store.

We had the freedom to direct the dancers and camera movement as we saw fit which gave a fantastic scope for creativity and flow, which ultimately paved the way to some great new ideas and angles that we haven’t been able to experiment with before (such as sliding between a dancers legs with a camera). The level of dancing was very high which made one of the biggest challenges keeping the video as short as the brief required, but the snappier delivery makes for really immersive viewing. Enjoy!